In 1996, Pushkar Rajpal, the second generation of the Rajpal family, joined Alpha Marketing, bringing fresh energy and a forward-thinking vision to the business. Under his leadership, the company not only upheld the high standards set by its founder but also expanded significantly, reaching new heights in the wholesale and distribution sector. Pushkar's strategic insights and unwavering dedication have been instrumental in transforming Alpha Marketing, Today, he remains the driving force behind our success, guiding the business with the same passion and commitment that has been the hallmark of our family’s legacy.